Services
Ad Tech Services
Ad Tech - Data IntelligenceWe analyze a company’s data to produce actionable insights and make educated data-driven decisions. Data relating to sales, marketing, and operations can then be used to optimize company performance. This helps businesses answer their questions, track their performance against these goals, and implement successful strategies.
It integrates big data analytics, data mining, data visualization, data infrastructure, data tools, and best practices to help businesses make informed decisions with accurate and actionable information. |
Ad Tech - Data EnrichmentData Enrichment empowers businesses to enhance the value of their raw data. Businesses can augment the original dataset with additional and missing data, making it more comprehensive and valuable.
An interesting fact about enriching data is that it enables companies to tailor their offerings and marketing efforts, enhancing customer satisfaction and loyalty. Reach all your ideal customers from one place. Data coverage connects with the right buyer, at the right time with actionable B2B intelligence. Pinpoint prospects and generate more leads with real-time buying signals. |
CTV - Connected TVA comprehensive, full-funnel campaign should include connected TV advertising as the ideal awareness element. To increase sales, advertisements may include precise targeting and reporting.
Compared to traditional TV, CTV advertisements’ targeting is far more advanced. When running programmatic advertising, many of the current targeting approaches, including data, geolocation, etc., may be employed. CTV advertising’s main benefits is that it allows you to target TV viewers that traditional TV commercials couldn’t reach. Utilizing the internet-TV connection to its fullest potential, CTV offers even more quantitative and targeted advertising alternatives. |
Influencer Marketing
- Influencer marketing is a social media marketing approach that uses endorsements and product mentions from influencers. These individuals have a dedicated social following and are viewed as experts within their niche.
- Influencer marketing has evolved significantly over the past decade. It's expanded beyond celebrities to include social media influencers who foster authentic connections and influence purchase decisions and brand reputation. Understanding the types of influencers, from mega to nano along with brand fit, is crucial for brands to choose the right partners. The types of influencers you choose to partner with will determine the reach, engagement and ROI you get Common influencer marketing mistakes to avoid include failing to define clear goals and expectations, prioritizing follower-count over engagement, neglecting influencer research and sharing unclear briefs.
Digital Advertising
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OTT - Over The Top
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While watching broadcast television, viewers are served multiple ads and they are likely to change the channel or fast forward through the commercials altogether. With OTT ads however, the ads are more seamlessly integrated into the user's watching experience: Viewers can't skip the ads but they know exactly how long they will last.
OTT services deliver advertising on a 1-to-1 vector - which means that advertisers can target a consumer wherever that consumer may be, no matter what they’re watching or what platform they’re watching it on.
OTT ads empower advertisers to target Niche group of consumers with more precision, instead of employing a blanket TV ad strategy that may be too broad and ineffective at connecting with consumers.
OTT services deliver advertising on a 1-to-1 vector - which means that advertisers can target a consumer wherever that consumer may be, no matter what they’re watching or what platform they’re watching it on.
OTT ads empower advertisers to target Niche group of consumers with more precision, instead of employing a blanket TV ad strategy that may be too broad and ineffective at connecting with consumers.
ATL - Above the Line Advertising
BTL - Below the Line Advertising
